Teaching Financial Education Through Engaging Storytelling
Integrated Financial Marketing: Creating Killer Campaigns for Young Adults
Five Simple Actions To Enhance Your Credit Union’s Financial Education and Acquisition Strategy
What Do Young People Want and Need?
Moving the Young Adult Needle (extended session)
Tim McAlpine
Founder & CEO
Currency Marketing
Tim McAlpine is widely recognized as one of the world’s foremost authorities on young adult strategies for credit unions and he is also a popular speaker on the credit union conference circuit. In his dynamic presentations, Tim tackles relevant marketing and financial education topics in a no-nonsense yet entertaining way. He has presented at more than 100 credit union and finance conferences in Canada, the United States, Mexico and Jamaica for many top organizations, including Forrester Research, Credit Union National Association, Credit Union Executives Society and the Caribbean Confederation of Credit Unions. His writing has been published in numerous credit union publications, such as CUES Credit Union Management, The Financial Brand and Credit Union Times.
Tim and his company, Currency Marketing, are the recipients of dozens of awards including the Credit Union Central of Canada National Credit Union Innovation Award and 1st place in the Forrester Research Groundswell Awards.
Tim is a credit union advocate best known for developing the It’s a Money Thing financial education program that credit unions from around North America are using to connect with new young adult members. He is also the driving force behind the CUES Emerge program and a co-founder of the CU Water Cooler. Tim believes that credit unions and the credit union movement need to work harder to prove that there is a difference and that it matters.
Tim McAlpine lives in Chilliwack, British Columbia, Canada. He is the Founder and CEO of Currency Marketing, a digital marketing agency specializing in helping credit unions attract and engage with young adults.
Tim McAlpine is the Founder and CEO of Currency Marketing. He is best known for developing the It's a Money Thing Financial Education Program that credit unions from around North America are using to connect with new young adult members. He is also a driving force behind CUES Emerge, an emerging leader program that combines online learning, peer collaboration and an exciting competition component.
Tim has had more than 100 speaking engagements over the past decade. Here's a list of some of the organizations that have hired Tim to speak.
Alberta Central
Canadian Co-operative Association
Caribbean Confederation of Credit Unions
Cornerstone Credit Union League
Credit Union Association of the Dakotas
Credit Union Executive Society (CUES)
CU Direct
CU Leadership Convention
CUTech
CU Water Cooler
Credit Union National Association (CUNA)
CUNA Mutual
Doxim
Filene Research Institute
Forrester
Indiana Credit Union League
MAC Network
Maine Credit Union League
MD & DC Credit Union Association
National Cooperative Grocers Association
Credit Union Foundation
National Directors' Convention
National Youth Involvement Board (NYIB)
Open Solutions
Quebec International Summit of Cooperatives
Southwest CUNA Management School
The Financial Brand Forum
Wisconsin Credit Union League